Rationale - Mighty Vites

Mighty Vites is a multi-vitamin dispenser for kids aged between three and twelve, though it can be used by higher ages. Its main strengths are that it is a compact dispensing unit that allows the user (whether it be parent or child) to easily dispense a multi-vitamin capsule. Many of today's children's multi-vitamins come in large bottles. This has some potential flaws such as it can be difficult for the child to dispense the correct dosage. They usually tip the bottle and numerous capsules come out which creates excessive waste. The Mighty Vites dispensing unit uses a push trigger that only allows one capsule to be dispensed at a time, hence reducing the risk of wastage and creating greater control on the dosage levels administered “One of the biggest concerns with an overdose on children's chewable multivitamins is the sudden increase in iron intake. Iron acts as a poison when consumed in large amounts.” - Jill Armayor, Master of Science in Exercise and Sports Nutrition.

Bottles also make it difficult to access the last of the capsules remaining as most adult hands cannot fit inside the small opening of the neck. The trigger system allows all the capsules to easily dispense through the correct cavities, hence removing the need to reach in and struggle to access the last of the capsules. Mighty Vites is also refillable by using standard multi-vitamin bottles. The deep lip recess on one side allows existing bottles to neatly sit on the body, hence making it easier to refill the dispenser whilst eliminating wastage as the capsules fall into the body. The main body has an internal angled ledge that points down to a cavity. The ledge guides capsules into the cavity where the capsules are stored, waiting to be dispensed. When the push trigger is activated, the two cavities align therefore releasing the capsule to be consumed.

To keep costs down and to make manufacturing simpler, Mighty Vites comes in three different parts: the main body, cap and push trigger. All parts are made from polypropylene as its qualities are ideal for a pharmaceutical product. It is non-toxic, odourless and is food safe making it an ideal choice as the base material for Mighty Vites. The main body is to be coloured Paris White while the cap and push trigger are Indigo Flare. The colour choice was aimed to appeal neutrally to both parents and children, as well as males and females hence making it unisex. This was so that it seemed attractive to either denomination and did not appeal to one more than the others. The turtle as the mascot is there to resemble longevity and strength, as turtles are generally well renowned for living over extended periods of time. All parts are injection moulded to reduce costs in manufacture, labour and transportation.