Monday, August 13, 2012

Cormack Project

Issues, difficulties or problems observed from focus group:

  • holding incorrectly
  • more user benefits (supermarkets & sustainability)
  • look at children's perspective (used by kids or adults?)
  • material choice (ecofriendly vs recycle)
  • quotes on researches, more authentic
  • prevent overdose
  • good size
  • not clear whether used by kids or parents
  • is trigger action easy for kids to use
  • make it clear it's used by parents to give to kids (prevent overdose & wastage)
Strategies for addressing the issues found:

  • have clearer graphics on how product is held & who the main users are
  • find some quotes from experts emphasizing benefits (ie importance of vitamins for kids)
  • have a poster explaining how it will be presented in store & show the sustainability benefits
  • create a brand graphics to make it more appealing to children
  • CAD drawings to fully explain the mechanism functions & how each part relates to one another

Saturday, August 4, 2012

Video Reflection: An Inconvinient Truth


An Inconvenient truth looks at today's modern environmental crisis that is global warming. Al Gore (former US Presidential candidate) gives us his insight and personal vendetta into his lifelong commitment to try and reverse the effects of global warming, as well as bring to attention the rapid and detrimental side effects the Earth is enduring as a result. Throughout the video, Mr Gore brings up an array of facts and information about global warming. These facts while confronting, are delivered and presented in such a way that the audience feels more moved to act upon the issue that be frightened of it. Essentially his underlying message is simple. We need to act now to prevent the growth of global warming, or else the Earth will suffer. Future generations won't be able to experience first hand the beauty that is nature and the wilderness. And why? Because we at this present time,  didn't do enough to prevent it.
It is important for industrial designers to see this video so that may fully understand the impacts our profession has on the earth as a whole. Some could argue that it us as designers that contributed most to global warming, with our eagerness to expand and revolutionise the way we live our lives. The only way to make a designers ideas a reality is to use resources to make it happen. We needed minerals to convert into materials to build our ideas and thoughts, so in a way it's up to us as designers to ensure that we contribute less to impacts of global warming, whether it be through our design or manufacturing processes. It is quite confronting to see that studies are showing an exponential rise in ocean temperatures, the disappearance of glaciers and the melting of the poles. The US Geological Survey predicts that by 2030, Glacier National Park will have no glaciers left. In the last 30 years, 400,00 square miles of Arctic sea ice have melted; polar bears today drown when they cannot find ice to rest on.
Three take home messages that came out of the video are:
1.       We need to act now to prevent further implications of global warming. We can't say we'll do it later as there will be no later. The time to act is now!
2.       We need to convince governments to do more to combat global warming. Not just at an international lever, but also a domestic communal level. Every little bit we can do helps tremendously in the long run.
3.       If we do nothing and just let it ride out, there will be nothing left for future generations. lands will be left baron, and that's of the lands that remain after sea levels rise. Imagine our children growing up with nothing natural around them. It seems implausible, but fact is it can be a reality.