Monday, August 13, 2012

Cormack Project

Issues, difficulties or problems observed from focus group:

  • holding incorrectly
  • more user benefits (supermarkets & sustainability)
  • look at children's perspective (used by kids or adults?)
  • material choice (ecofriendly vs recycle)
  • quotes on researches, more authentic
  • prevent overdose
  • good size
  • not clear whether used by kids or parents
  • is trigger action easy for kids to use
  • make it clear it's used by parents to give to kids (prevent overdose & wastage)
Strategies for addressing the issues found:

  • have clearer graphics on how product is held & who the main users are
  • find some quotes from experts emphasizing benefits (ie importance of vitamins for kids)
  • have a poster explaining how it will be presented in store & show the sustainability benefits
  • create a brand graphics to make it more appealing to children
  • CAD drawings to fully explain the mechanism functions & how each part relates to one another

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