Issues, difficulties or problems observed from focus group:
- holding incorrectly
- more user benefits (supermarkets & sustainability)
- look at children's perspective (used by kids or adults?)
- material choice (ecofriendly vs recycle)
- quotes on researches, more authentic
- prevent overdose
- good size
- not clear whether used by kids or parents
- is trigger action easy for kids to use
- make it clear it's used by parents to give to kids (prevent overdose & wastage)
Strategies for addressing the issues found:
- have clearer graphics on how product is held & who the main users are
- find some quotes from experts emphasizing benefits (ie importance of vitamins for kids)
- have a poster explaining how it will be presented in store & show the sustainability benefits
- create a brand graphics to make it more appealing to children
- CAD drawings to fully explain the mechanism functions & how each part relates to one another
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