Task 1: Shape of a Scent

For Task 1 we were put into groups and given a smell to analyse. After smelling the scent, we had to brainstorm our initial emotional response, such as the feelings and thoughts that were associated with the scent. Our smell was very fragrant and floral, thus giving the group an indication that it may have been used by women. For myself, it brought back moments of nostalgia, suggesting it was worn by elderly people. The smell itself was quite sharp to begin with, but then slowly died away as it did not linger to tantalise our senses. 
We quickly brainstormed what we thought the scent's shape, line, colour and texture would be if we were to represent it in a plasticine bottle. My final idea of the bottle was to look like a cylinder that had been sliced diagonally in half. the top pointy end was to represent the initial sharp smell that we first experience, with the slope signifying the dying down of the scent after our initial exposure to it's fragrance. The other purple plasticince side was to replicate the same features of the cut cylinder, emphasising the sharp smell and its gradual decline.
However once we finally saw the results of our scent, we were shocked to see that it was actually marketed for men. This completely threw the whole group off guard, as we were all adamant that the scent was intended for women.